Hello, I’m Grace Yarbro.
I received a B.F.A in Graphic Design from the University of Tennessee. During that time, I interned at a small design studio in Knoxville, Robin Easter Design, and a mid-size advertisement agency in Memphis, Creative Inferno. There, I learned the ins and outs of brand ideation and creation, as well as brand expansion and consistency.
My first position after graduation was an associate UI/UX designer developer at AutoZone Headquarters in Memphis, TN. I acquired hands on coding experience, UI/UX tactics and strategy, as well as brand evolution and growth. After two years, I decided I wanted to focus more on brand development with an anchor in digital marketing. I received a job from Walgreens headquartered in Chicago, IL with those goals met. While I was there, the brand shifted and changed multiple times, creating opportunities to explore new ways of communicating with the users in a competitive digital space. After almost three years, I decided to move back to Memphis in order to be closer to family and was given the opportunity to continue my knowledge of digital marketing and development at St. Jude Children’s Research Hospital. During the global pandemic, many brands and companies needed to shift in some way to meet the needs of the users, our team at St. Jude was no different. Knowing how important our mission was, despite what was going on in the world, we knew we had to collaborate and expand our thinking. We created new programs, campaigns, and exceeded our goals. We pushed our brand and created new opportunities to speak to new audiences.
My passion lies in branding. Storytelling in any form helps create connections and empathy. Getting the chance to visually make those moments is something that I look for in my work. I balance my professional work with illustration, finding new techniques, exploring new trends, and new ways to connect to people. For me, it’s about continuing our stories and always looking to the future.
“A charismatic brand includes a dedication to aesthetics. Why? Because it’s the language of feeling, and in a society that’s information-rich and time-poor, people value feeling more than information.”