AutoZone
Get in the Zone
During my time at AutoZone, I was able to dive into the world of ecommerce and learn the ins and outs of what it takes to manage a Forbes 500 website while trying to push the overall brand message and look and feel.
As the email designer for all promotional and transactional AutoZone email deployments, I created and conceptualized marketing campaigns that included Holiday, Black Friday and Cyber Monday, that were then published on the website and pushed through promotional emails as well.
UX | UI
I was given the opportunity to completely redesign AutoZone promotional email template based on various user-centered testing tactics and analytics. The results of those findings determined the components of the email that were then created and used.